Charlene is a master Digital PR expert who, over the last few years, has already coached thousands of PR professionals as well as numerous agencies and in-house teams across the globe on Digital PR.
With an extensive background in journalism and Corporate Communications, Charlene has cracked the code when it comes to designing an integrated Digital PR strategy that includes the right digital tools, insights and processes you need to successfully reach key audiences in today’s complex digital world.
Having worked in high profile comms roles in New Zealand, the UK and Middle East, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.
She is a highly sought after PR coach and consultant in Australasia, an accredited trainer for the Global Institute of Public Relations (GIPR), the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor and guest lecturer for Auckland University of Technology’s (AUT’s) Communications’ faculty.