Introduction to 'Digital PR 101' online short course

This Digital PR course will teach you what Digital PR is and how you can use it in your everyday work to better reach your audiences and get real measurable results, beyond traditional PR metrics, for your brand/clients.
This three-hour short online course covers:
  • What is Digital PR and how to use it in your PR/Comms work
  • ​The key digital tools and insights you need in your PR/Comms toolbox (most are for free)
  • ​How to media and social, and the process you need to use to build digital authority
  • How to go wider with your work to reach audiences in both ‘SEARCH’ and ‘BROWSE’ mode 
  • ​How to leverage all channels (owned, earned, shared and paid)with Digital PR that grows your brand's visibility, online reputation and trust in today's fast-paced world
  • ​How to set vital key measurement goals and metrics that show the true value of your work
Digital PR is fast becoming a skill that is in demand - don't be the one that gets left behind. 

This Digital PR course is endorsed by, and part 
of the professional PR training curriculums for:

About your Digital PR coach: Charlene White

Charlene is a master Digital PR expert who, over the last few years, has already coached thousands of PR professionals as well as numerous agencies and in-house teams across the globe on Digital PR. 

With an extensive background in journalism and Corporate Communications, Charlene has cracked the code when it comes to designing an integrated Digital PR strategy that includes the right digital tools, insights and processes you need to successfully reach key audiences in today’s complex digital world.

Having worked in high profile comms roles in New Zealand, the UK and Middle East, Charlene has distilled more than 20 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital ‘browse’ and ‘search’ mode.

She is a highly sought after PR coach and consultant in Australasia, an accredited trainer for the Global Institute of Public Relations (GIPR), the Public Relations Institute of New Zealand (PRINZ) and the Public Relations Institute of Australia (PRIA). She is also a mentor and guest lecturer for Auckland University of Technology’s (AUT’s) Communications’ faculty.

Why take this course?

Digital has changed the game for everyone in recent years.

Whilst most PR pro’s are implementing some form of digital in their PR campaigns, many still aren’t going far enough and realise the true power of what we do in PR and how to leverage it better to elevate a brand’s overall online authority, reputation, visibility, and trust.

To succeed in today’s Digital Age, you now need to go wider with your PR work and incorporate real data, digital tools and new processes in order to reach your audiences. 

Digital PR provides us with the blueprint to do that, and also the ability to measure our impact in ways that now show, more than ever, the true value of our work.

This course shows you how.

What people say about this Digital PR course.....

"I can’t recommend this course enough!"

“As Director of a large agency PR team, I was looking for ways in which to innovate the strategies we were delivering on behalf of our clients. I knew that in order to train my team on evolving our digital offering, I needed to first find a course that would give me a solid understanding of the ways in which we could do so. Digital PR 101 gave me all of the tools I needed - it made me fall in love with PR again, and realize how much MORE we could be doing across the industry - 10/10.”
Kara Gaughan, Canada


“This PR course has it all!"
"There is a shortage of people who can provide the expert public relations insights and digital nous that Charlene brings to the table. What sets her apart is the ability to provide both - simultaneously pairing a well-informed communications strategy built off years of experience with the cutting edge technical knowledge needed to execute and achieve results. Charlene is that rare person who can authoritatively do it all and her course is a real asset to any organisation seeking to thrive in the modern PR environment."

Wade McCagh, Digital Communications Lead
Royal Australian Air Force (RAAF)

“Charlene's Digital PR course is AMAZING!"
“Charlene's digital PR knowledge is immense, and combined with her depth of expertise as a Digital PR professional and trainer, her course  is invaluable. Charlene really helped us understand what has changed and what we needed to do to strengthen our agency's Digital PR offering. I would highly recommend her course and expertise.”

Celia Crosbie, Director, Scope Media

"Absolutely brilliant and really hands-on!"

Charlene's Digi PR course shines a real light on a subject that is traditionally been considered a dark art. Charlene teaches all you need to know about Digital Public Relations, with real practical examples. She makes a complex subject simple and arms her students with a complete toolbox of resources they can use every day. I highly recommend all  PR/Comms people take her course. Thanks so much Charlene."

Chris Gardner, Communications Manager, CompanyX

"This Digital PR course is FANTASTIC!"

"Charlene is a total digital guru on Digital PR and I thoroughly enjoyed her online Digital PR course. The course provides the right tools and knowledge needed by comms professionals to reach our audiences and compete in this exciting new PR space. I highly recommend it.”

Rebecca Williamson, Senior Communications Consultant, Scope Media

A total game-changer!

Taking the Digital PR course has been a total game changer. Charlene’s expertise and advice 
provided me with actionable steps that I could take to up my game. Thanks Charlene! 
I would highly recommend this course."

Hannah Edwards, Communications and Marketing Manager

"This course blew our minds!"

"My team at HMC took Charlene's Digital PR course and it blew our minds! 
It has provided us with some great ideas for not only doing our own digital PR better, but also for advising clients. 
Unlike a lot of courses, Charlene also provides some great practical tips and tools that provide 
step-by-step guidance so that our team can implement what we've learned. 
I would recommend her Digital PR course to all other agencies and in-house PRs."

Heather Claycomb, MBA, APR, FPRINZ
Owner/Director HMC Communications Limited
"Charlene’s Digital PR course absolutely blew our communications team away!" 
"No one has ever taught us so much about digital content, applications and maximising digital presence like Charlene. 
Her wealth of knowledge on digital strategies, research and evaluation is exceptionally thorough.  Don't hesitate - do the course!
 
Glenda Dobbyn, Head of Communications, Wise Group


“Charlene’s course is a real eye opener!"
"This course is transformational. Charlene’s able to clearly explain this new world in plain English, covering why SEO is key to PR/Communications and how it can work hand-in-hand with traditional channels to build an organisation’s online presence. Her course is a real eye opener,covering simple and cost effective steps that communicators can take towards improving their online presence. 
Thoroughly recommend it.”
 
Duncan Croft, Head of Communications & External Relations, ATEED


“Charlene’s DIGIPR course is invaluable for all PR practitioners in the digital age! "
""With the change in our communication landscape, digital is no longer a ‘nice to have’ but a ‘need to have’. Charlene is extremely passionate about helping Communicators adapt to this shift. She is very insightful and not only has expert knowledge of the right tools, but also their strategic application."

Deepti Bhargava, APR, FHEA, Lecturer, AUT School of Communications

“Charlene’s course helps you see the future! "
“"Charlene is extremely knowledgeable and passionate about digital PR. She helped us see the potential and, importantly, provided us with a huge amount of practical tools and approaches to make the most of digital PR. I recommend her to anyone wanting to move forward in their career.”
 
Alison Sykora, Head of Communications, Auckland University of Technology (AUT)

Get Digital PR accredited!

On completion, you will receive our DigiPR accredited emblem to use on your 
email signature, CV, socials and wherever else you would like to proudly display it.

MONEY BACK GUARANTEE

I absolutely guarantee you will learn new skills and processes throughout this course that will change the way you implement PR strategies. If you don't, I will give your money back! No questions asked!

SECURE PAYMENT

All orders are through a very secure network. Your credit card information and contact details are stored securely.
Yes - I want to become an accredited Digital PR pro!

Enrol me now and get INSTANT access to the
 'DIGITAL PR 101' online course for the special price of just $497 OR 3 payments of $175!
* Course price is in $USD and inclusive of all taxes
'Introduction to Digital PR101' online short course
$497
$497
3 payments of $175
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