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'The Ultimate Guide to Digital PR 2020'
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Get the blueprint for your Digital PR success!
This ebook covers:
  • What is Digital PR and how to use it to up your PR game
  • Why the PR industry needs to change and evolve
  • Why you now need to use data and new digital tools to build an effective PR strategy that caters for audiences in both ‘SEARCH’ and ‘BROWSE’ mode
  • How to better leverage media to benefit your brand in the Digital Age
  • Why you need to research, design and optimise your PR content for Digital in order to deliver what your audiences want at the same time as benefiting your brand
  • Why PR-SEO needs to be a key component of your work and how to leverage it
  • How to tap in to a new digital channel that provides 'long-term' benefits for your brand/clients
  • Why it is essential to create a properly integrated digital omnipresence by combining ‘Owned’, ‘Earned’ and Shared’ media with amplification
  • Why you need to adopt new digital measurement metrics that clearly demonstrate the true value and impact of our craft

Charlene White
Digital PR Strategist & DigiPR Founder

With an extensive background in journalism and Corporate Communications, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new tools, data insights and processes to successfully reach key audiences in today’s complex digital world.
Having worked in high profile comms roles in New Zealand, the UK and Middle East, Charlene launched DigiPR in 2019 with the aim of helping Communicators elevate their work further with Digital PR. 

She has distilled more than 20 years of communications experience and research into an easy-to-follow digital communications process that captures audiences in both ‘Browse’ and ‘Search’ mode.

Charlene's experience spans a range of roles, industries and organisations. She has managed everything from major crisis' situations, Stock Exchange listings, mergers and acquisitions, through to Consumer PR events/launches and stakeholder management projects.

She is a highly sought after PR coach and consultant in Australasia, a Digital PR trainer for the Public Relations Institute of New Zealand (PRINZ) and also an advisor and mentor for AUT’s Communications’ faculty.
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