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'The 7 vital Digital PR skills you need in 2020'
Digital has changed the game for PR/Communications pros. 

COVID19 has also increased our reliance on digital.

But with so many new channels and ways to reach your audiences - how do you pull it all together into an integrated approach?

Traditional PR practices and a bit of organic social media no longer cut it. 

We need to go further with our work and take advantage of all the new tools, data and processes available to achieve more measurable results for our brand/clients. 

Download our FREE Digital PR report ‘The 7 vital Digital PR skills you need in 2020’ now to find out the Digital PR skills you need now to meet the needs of the new Digital Age. 
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Learn the 7 Digital PR skills that are 
key to your success in 2020!
This report covers:
  • What is Digital PR and how to use it to up your PR game
  • Why you now need to use data and new digital tools to build an effective PR strategy that caters for audiences in both ‘SEARCH’ and ‘BROWSE’ mode
  • Why you need to research, design and optimise your PR content for Digital in order to deliver what your audiences want at the same time as benefiting your brand
  • Why PR-SEO needs to be a key component of your work 
  • Why it is essential to create a properly integrated digital omnipresence 
  • How to better leverage media to benefit your brand in the Digital Age
  • Why you need to adopt new digital measurement metrics that clearly demonstrate the true value and impact of our craft
ABOUT THE AUTHOR


Charlene White
Digital PR Strategist & DigiPR Founder

With an extensive background in journalism and Corporate Communications, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new tools, data insights and processes to successfully reach key audiences in today’s complex digital world.
Having worked in high profile comms roles in New Zealand, the UK and Middle East, Charlene launched DigiPR in 2019 with the aim of helping Communicators elevate their work further with Digital PR. 

She has distilled more than 20 years of communications experience and research into an easy-to-follow digital communications process that captures audiences in both ‘Browse’ and ‘Search’ mode.

Charlene's experience spans a range of roles, industries and organisations. She has managed everything from major crisis' situations, Stock Exchange listings, mergers and acquisitions, through to Consumer PR events/launches and stakeholder management projects.

She is a highly sought after PR coach and consultant in Australasia, a Digital PR trainer for the Public Relations Institute of New Zealand (PRINZ) and also an advisor and mentor for AUT’s Communications’ faculty.
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