your FREE copy of  
'The 7 vital Digital PR skills you need in 2020'
It's an exciting time for PR pro’s as we  now hold the key to one of the most valuable levers for our brand/client’s digital success.
But using traditional PR practices with a bit of social media no longer cuts it. We need to go further with our work with new tools, data and processes to achieve more measurable outcomes and success for our brand/clients. 

Download our FREE Digital PR report ‘The 7 vital Digital PR skills you need in 2020’ now to find out how you can evolve your PR skills to meet the needs of the new Digital Age. 
Your information is 100% secure and will never be shared with anyone.
Learn the 7 Digital PR skills that are 
key to your success in 2020!
This report covers:
  • What is Digital PR and how to use it to up your PR game
  • Why you now need to use data and new digital tools to build an effective PR strategy that caters for audiences in both ‘SEARCH’ and ‘BROWSE’ mode
  • Why you need to research, design and optimise your PR content for Digital in order to deliver what your audiences want at the same time as benefiting your brand
  • Why PR-SEO needs to be a key component of your work 
  • Why it is essential to create a properly integrated digital omnipresence 
  • How to better leverage media to benefit your brand in the Digital Age
  • Why you need to adopt new digital measurement metrics that clearly demonstrate the true value and impact of our craft

Charlene White
Digital PR Strategist & DigiPR Founder

With an extensive background in journalism and Corporate Communications, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new tools, data insights and processes to successfully reach key audiences in today’s complex digital world.
Having worked in high profile comms roles in New Zealand, the UK and Middle East, Charlene launched DigiPR in 2019 with the aim of helping Communicators elevate their work further with Digital PR. 

She has distilled more than 20 years of communications experience and research into an easy-to-follow digital communications process that captures audiences in both ‘Browse’ and ‘Search’ mode.

Charlene's experience spans a range of roles, industries and organisations. She has managed everything from major crisis' situations, Stock Exchange listings, mergers and acquisitions, through to Consumer PR events/launches and stakeholder management projects.

She is a highly sought after PR coach and consultant in Australasia, a Digital PR trainer for the Public Relations Institute of New Zealand (PRINZ) and also an advisor and mentor for AUT’s Communications’ faculty.
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