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'The Communicator's Guide to Digital PR
 2021' 

An overview specially developed for in-house PR teams/practitioners on why Digital PR needs to 
be part of your skillset in 2021.

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THE 'COMMUNICATORS GUIDE TO DIGITAL PR 2021' IS 
FOR IN-HOUSE COMMS PROS WHO WANT TO:
GROW YOUR/YOUR TEAM'S SKILLS IN ONE OF THE MOST SOUGHT AFTER AREAS OF PR
MOVE BEYOND JUST DOING 'OLD-SCHOOL' MEDIA RELATIONS AND GO WIDER WITH YOUR WORK
MEASURE the IMPACT AND VALUE of your pr work BETTER THAN EVER BEFORE
GROW YOUR BRAND/CLIENT'S OVERALL VISIBILITY, REPUTATION AND TRUST WITH AN INTEGRATED DIGITAL PR PLAN
and more...
"There is a shortage of people who can provide the expert Public Relations insights and digital nous
that Charlene brings to the table. What sets her apart is her ability to provide both - simultaneously pairing a well-informed communications strategy built off years of experience with the cutting edge
technical knowledge needed to execute and achieve results.

Charlene is that rare person who can authoritatively do it all and is a real asset to any organisation seeking to thrive in the modern PR environment."
Wade McCagh, Digital Communications Lead
Royal Australian Air Force (RAAF)

   


With an extensive background in journalism and Corporate Communications, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new tools, data insights and processes to successfully reach key audiences in today’s complex digital world.

Having worked in high profile comms roles in New Zealand, the UK and Middle East, Charlene launched her own training company, DigiPR, in 2019 with the aim of helping PR and Communications professionals evolve their skills and elevate their work further with Digital PR. 

She has distilled more than 20 years of Communications' experience and research into an easy-to-follow digital communications process that captures audiences in both ‘Browse’ and ‘Search’ mode. 

Charlene's experience spans a range of roles, industries and organisations. She has managed everything from major crisis' situations, Stock Exchange listings, mergers and acquisitions, through to Consumer PR events/launches and stakeholder management projects.

She is a highly sought after PR coach and consultant in Australasia, a Digital PR trainer for the Public Relations Institute of Australia (PRIA), the Public Relations Institute of New Zealand (PRINZ) and also a mentor for the Auckland University of Technology (AUT) Communications’ faculty.


“Charlene's Digital PR program is AMAZING!"
“Charlene's Digital PR knowledge is immense, and combined with her depth of expertise as a Digital
PR professional and trainer, her program is invaluable. Charlene really helped our team understand what has changed and what we needed to do to strengthen our Digital PR skills . 
I would highly recommend working with her.”
Celia Crosbie, Director, Scope Media


Get the Digital PR insight to elevate your work in 2021 now!
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