With an extensive background in journalism and Corporate Communications, Charlene has cracked the code when it comes to leveraging an integrated Digital PR strategy with new tools, data insights and processes to successfully reach key audiences in today’s complex digital world.
Having worked in high profile comms roles in New Zealand, the UK and Middle East, Charlene launched her own training company, DigiPR, in 2019 with the aim of helping PR and Communications professionals evolve their skills and elevate their work further with Digital PR.
She has distilled more than 20 years of Communications' experience and research into an easy-to-follow digital communications process that captures audiences in both ‘Browse’ and ‘Search’ mode.
Charlene's experience spans a range of roles, industries and organisations. She has managed everything from major crisis' situations, Stock Exchange listings, mergers and acquisitions, through to Consumer PR events/launches and stakeholder management projects.
She is a highly sought after PR coach and consultant in Australasia, a Digital PR trainer for the Public Relations Institute of Australia (PRIA), the Public Relations Institute of New Zealand (PRINZ) and also a mentor for the Auckland University of Technology (AUT) Communications’ faculty.