I developed this Digital PR online course because I saw, first hand, a major shift in our industry a few years ago.
After more than 20 years in Corporate Communications, I knew something had changed, but wasn't quite sure what.
So I went on a mission to up-skill myself.
As a result, I learnt a tonne of new digital PR stuff from some of the best digital guru's in the world.
Initially I developed my five-step Digital PR process for myself to get better outcomes for my own clients. It started to generate amazing results and then other comms people started asking me to teach and mentor them too.
But becoming a Digital PR coach was never my plan. I had always seen my career path remaining as a consultant or in-house Corporate environment. But I'm concerned our industry isn't evolving fast enough and I want to change that...one Comms person or team at a time!
As a result, I'm now an accredited Digital PR coach for the Public Relations Institute of Australia (PRIA) and also the Public Relations Institute of New Zealand (PRINZ).
I am also a mentor and guest lecturer for the Auckland University of Technology (AUT).
I absolutely love helping PR/Comms people, the world over, up-skill for the Digital Age.