Digital PR101- live online training workshop

29th/30th October, 12:00pm - 3:30pm (NZT each day)
Facilitator: Digital PR expert, Charlene White

Digital has completely changed the PR/Communications game. 

Covid-19 has also accelerated people's reliance on digital more than ever before. 

Learn from Digital PR expert, Charlene White, about what that now means for you as a PR/Comms practitioner and how to adapt your work to the new digital landscape.

Register now for the Digital PR 101 live online workshop* in October and learn the tools, strategies and processes you need for your future.

It will change the way you see, do and measure your Communications work forever!

* Places are limited to ensure the best learning environment

This Digital PR course is part of 
the professional PR training curriculum for:

This online workshop will show you how to:

  • Use new data and digital tools to take the guesswork out of your Communications work
  • ​Understand how to leverage a brand's entire digital footprint and authority online 
  • ​Activate your campaigns via traditional media, search and social channels to create an omnipresence, drive better audience engagement and grow your brand's online reputation
  • ​Understand the new trends with influencers and how to better measure their engagement
  • ​Understand how to write and create content for the online world and ensure it is there when your audience is searching for it
  • Create campaigns that capture audiences in both 'Browse' and 'Search mode
  • ​Use data to understand what your audience actually wants and deliver campaigns that provide what they're looking for
  • Use better measurement metrics to show the true value and impact of your work...beyond column inches, likes and sentiment
  • ​Boost your digital know-how, vocab and capabilities so you can hold your own when at the table with other digital marketers and online experts

What you will also get with this workshop:

  •  2 x half day online Digital PR workshop sessions 
  • ​Full access to Charlene White to ask questions before and during the workshop
  • ​All course presentations plus a full workbook with all key tools, processes, tips and tricks
  • ​​The DigiPR accreditation logo to put on your CV, email footer, website (if applicable) etc


  •  Complete an 'early-bird' registration for this workshop before noon Wednesday 21st October and get a FREE one -hour, one-on-one coaching session with your facilitator, Charlene White, at a suitable time after the workshop. Use it to brainstorm specifics about your work, ask questions or discuss any of the materials covered in the workshop. But this offer is only valid for the first few registered and the clock is ticking...

About your Digital PR Coach:

Charlene is a master Digital PR expert who has already coached over a thousand PR professionals 
as well as numerous agencies and in-house teams across the globe over the last two years. 

She is the founder of DigiPR as well as an accredited Digital PR trainer for the 
Public Relations Institute of Australia (PRIA) and the Public Relations Institute of New Zealand (PRINZ). 
Charlene also mentors and guest lectures at the Auckland University of Technology (AUT)
"Hi, I'm Charlene White and I am so excited you're here and interested in investing in yourself and your Digital PR knowledge and skills.

You've come at the right time. The Digital Age has disrupted almost every industry in the last decade – including our own Public Relations industry and the way we communicate to our audiences. 

We now need to evolve with it...or we risk being left behind!

While traditional PR is still valuable, it's no longer enough on its own, especially now we are living in a post-COVID19 world. 

People are now more relaint on digital than ever before.
People are now more reliant on digital than ever before.

As Comms professionals, we need to go wider with our work and adapt our strategies to the new age of DIGITAL PR..or risk becoming irrelevant. 

No longer can we just rely on a creative idea, traditional media and a bit of organic social to get us through.

Our future, as an industry, requires an entirely new Communications' mindset, process and practice.

I have the solution for you!"

"There is a shortage of people who can provide the expert public relations insights and digital nous that Charlene brings to the table. 
What sets her apart is the ability to provide both - simultaneously pairing a well-informed communications strategy built 
off years of experience with the cutting edge technical knowledge needed to execute and achieve results. 
Charlene is that rare person who can authoritatively do it all and her course is a real asset to any organisation 
seeking to thrive in the modern PR environment."

Wade McCagh, Digital Communications Lead
Royal Australian Air Force (RAAF)

What this Digital PR workshop will teach you...

Forget spending hours trawling through blogs on your own and going down 'rabbit holes' to figure out what you need to know - get the full run-down in one online workshop (2 x half day sessions).

This online Digital PR101 workshop brings together all the best tools, theories, processes and tactics into ONE highly effective, FIVE-STEP Digital PR approach that gets real measurable results and finally shows the true impact of your work!

Using the fundamentals of a traditional PR as a base, it then introduces you to new digital concepts to push you further and realise the full benefit of your work. It also helps you hone your Digital PR skills into a post-COVID mindset using data, new digital tools and channels (organic and paid) to create real measurable results.

This course provides you with an in-depth overview of how to create a highly effective Digital PR strategy with a step-by-step guide to developing your own unique plan to achieve strong online authority and reputation.

Once you know how to use Digital PR, it will transform the way you see, plan and execute your PR/Communications campaigns. 

It will also transform the way you plan, measure and show the impact of your work with your audiences.

My Digital PR story...

I developed this Digital PR online course because I saw, first hand, a major shift in our industry a few years ago. 

After more than 20 years in Corporate Communications, I knew something had changed, but wasn't quite sure what. 

So I went on a mission to up-skill myself. 

As a result, I learnt a tonne of new digital PR stuff from some of the best digital guru's in the world.

Initially I developed my five-step Digital PR process for myself to get better outcomes for my own clients. It started to generate amazing results and then other comms people started asking me to teach and mentor them too. 

But becoming a Digital PR coach was never my plan. I had always seen my career path remaining as a consultant or in-house Corporate environment. But I'm concerned our industry isn't evolving fast enough and I want to change Comms person or team at a time!

As a result, I'm now an accredited Digital PR coach for the Public Relations Institute of Australia (PRIA) and also the Public Relations Institute of New Zealand (PRINZ)
I am also a mentor and guest lecturer for the Auckland University of Technology (AUT).

I absolutely love helping PR/Comms people, the world over, up-skill for the Digital Age. 

I especially love when the light goes on and PR pros can finally see how it all connects together and the array of cool new tools they now have available to them.

Will that be you too?

I guess you have to ask yourself...what have you got to lose if you don't up-skill and develop a Digital PR mindset right now in these uncertain times? 

If you're still on the fence about whether to invest in yourself, scroll down to the bottom of this page to see what others have to say about the course. I guarantee you won't be disappointed.

I'm also so confident that you will get so much out of this course, that I'm offering you a money-back you really have nothing to lose and everything to gain. 

It's a small investment for big career dividends.

(And btw... no-one has ever asked for a refund (to date) as they have all found it super valuable.)

So what are you waiting for? Click on the link below and enrol in the live workshop in August today!

I look forward to meeting you in-person soon...and promise it will change the way you see and do PR/Communications forever. 

This Digital PR workshop will cover:

  • What is Digital PR?
  • ​How the PR/Communications landscape has changed and what skills you need to do to ensure you remain relevant
  • ​How to go wider with your work to reach audiences in both 'SEARCH' and 'BROWSE' mode
  • ​How to create a Digital PR omnipresence that grows your digital footprint and online reputation
  • ​​How to set vital new key measurement goals and metrics that show the true value of your skills
  • ​How to leverage all channels and my special process to build digital authority
  • ​​The five key decision-making drivers for audiences and how to build them into your work
  • ​​The FIVE-STEP Digital PR process which will take a deep-dive into:
  • How to use new Digital PR tools and data analytics (most of which are free) to properly understand what your audience wants to build more informed campaigns that meet their needs
  • ​How to carry out an online digital footprint assessment of your brand upfront
  • ​How to create optimised, authentic content to grow your brand's online authority
  • ​​The fundamentals of PR-SEO theory and practice
  • ​ ​How to create an omnipresence via an integrated Digital PR plan by combining 'Owned', 'Shared', 'Earned' and 'Amplified' media channels 
  • A deep dive into amplification of key channels (paid and organic) for Facebook, Instagram, LinkedIn and YouTube 
  • ​How to activate your campaigns in a smart, highly effective way (not just using media and organic social) that gets measurable results 
  • ​How to leverage media specifically for digital and why it is one of your 'secret weapons' when it comes to growing your online authority
  • ​The smart, cost effective new influencer strategy that gets measurable results
  • ​How to incorporate new digital measurement metrics and tools into your work to show the true value and impact of your work - beyond 'sentiment' and 'column inches'
NOTE: This is not just a course on how to use social media. That’s only one channel in the mix. This workshop goes way beyond that and provides a full overview of the fundamentals of a true integrated Digital PR strategy process.   You’ll get access to the exact digital tools, techniques and channels you need to hone your Digital PR skills into a post COVID-19 mindset. 

Who is this course for?

PR and Communications practitioners at all levels who want to elevate their existing skills to the new world of Digital PR. 

Whether you work in-house for a brand, are a consultant or in a PR agency, this course provides you with an in-depth overview of Digital PR and how to become a highly competent Digital PR strategist. It provides you with the key steps you need to take to develop an effective Digital PR strategy with new tools, processes and metrics that achieve real measurable success. 

If you seriously want to step up your PR game, this workshop is for you! While most who start this course come in feeling confident they understand the basics of Digital PR, most come out blown away by the scope, additional skills and capabilities they have learnt during the course. 

Why bother learning Digital PR? 

I get it - a Comms/PR professional's job is busy and challenging enough without having to add more to the pile of things to do. But, frankly, if you don't learn and understand what Digital PR involves now, your colleagues and/or competitors will (or already are) and you risk being left behind. 

Regardless of whether you're new to the industry or have been in it for decades, you need to understand what has changed with PR with the rise of digital and what you need to add in and do as part of your work going forward.

I have trained over a thousand PR pros already and one thing I've found is that most were stuck in their ‘old-school’ traditional PR ways of doing and measuring their work. 
While they were smart practitioners, they still relied on media and a bit of organic social to get them through - missing major opportunities. They also didn't have the time to figure it all out on their own.

Which is where I come in. I've done all the research and hard work for you to show you exactly what you need to do.

At a time when media are struggling and our audiences’ reliance on digital is now higher than ever in a post-COVID world, we need to step up our Digital PR game…or risk being left behind. You also need to be able to step into a room full of Digital Marketers, competitor digital agencies or other digital experts and be able to hold your own - or again, you risk being left behind.

Comms employers are increasingly demanding digital skills are part of the comms mix for new hires. Your execs or clients also expect real, measurable results across an integrated mix of channels now – not just media. They want their brand to be seen as the most trusted in the business by your audience, wherever they are hanging out online, and they want YOU to do it for them. 

Your audiences are also using multiple channels, on their own terms, and make decisions based on their own research. The best authentic story and recommendations win!

What you need is the Digital PR knowledge, tools and skills to create an omnipresence across a mix of channels in order to reach your audiences more effectively, build trust and reputation to get the job done! 

It's also high time you got the kudos you deserve by being able to finally show the true impact of your work..beyond sentiment, AVEs or column inches (blah!). 

I can show you how!

What people say about this Digital PR course.....

“This PR course has it all!"
"There is a shortage of people who can provide the expert public relations insights and digital nous that Charlene brings to the table. What sets her apart is the ability to provide both - simultaneously pairing a well-informed communications strategy built off years of experience with the cutting edge technical knowledge needed to execute and achieve results. Charlene is that rare person who can authoritatively do it all and her course is a real asset to any organisation seeking to thrive in the modern PR environment."

Wade McCagh, Digital Communications Lead
Royal Australian Air Force (RAAF)

“Charlene's Digital PR course is AMAZING!"
“Charlene's digital PR knowledge is immense, and combined with her depth of expertise as a Digital PR professional and trainer, her course  is invaluable. Charlene really helped us understand what has changed and what we needed to do to strengthen our agency's Digital PR offering. I would highly recommend her course and expertise.”

Celia Crosbie, Director, Scope Media

"Absolutely brilliant and really hands-on!"

Charlene's Digi PR course shines a real light on a subject that is traditionally been considered a dark art. Charlene teaches all you need to know about Digital Public Relations, with real practical examples. She makes a complex subject simple and arms her students with a complete toolbox of resources they can use every day. I highly recommend all  PR/Comms people take her course. Thanks so much Charlene."

Chris Gardner, Communications Manager, CompanyX

"This Digital PR course is FANTASTIC!"

"Charlene is a total digital guru on Digital PR and I thoroughly enjoyed her online Digital PR course. The course provides the right tools and knowledge needed by comms professionals to reach our audiences and compete in this exciting new PR space. I highly recommend it.”

Rebecca Williamson, Senior Communications Consultant, Scope Media

A total game-changer!

Taking the Digital PR course has been a total game changer. Charlene’s expertise and advice 
provided me with actionable steps that I could take to up my game. Thanks Charlene! 
I would highly recommend this course."

Hannah Edwards, Communications and Marketing Manager

"This course blew our minds!"

"My team at HMC took Charlene's Digital PR course in 2020 and it blew our minds! 
It has provided us with some great ideas for not only doing our own digital PR better, but also for advising clients. 
Unlike a lot of courses, Charlene also provides some great practical tips and tools that provide 
step-by-step guidance so that our team can implement what we've learned. 
I would recommend her Digital PR course to all other agencies and in-house PRs."

Heather Claycomb, MBA, APR, FPRINZ
Owner/Director HMC Communications Limited
"Charlene’s Digital PR course absolutely blew our communications team away!" 
"No one has ever taught us so much about digital content, applications and maximising digital presence like Charlene. 
Her wealth of knowledge on digital strategies, research and evaluation is exceptionally thorough.  Don't hesitate - do the course!
Glenda Dobbyn, Head of Communications, Wise Group

“Charlene’s course is a real eye opener!"
"This course is transformational. Charlene’s able to clearly explain this new world in plain English, covering why SEO is key to PR/Communications and how it can work hand-in-hand with traditional channels to build an organisation’s online presence. Her course is a real eye opener,covering simple and cost effective steps that communicators can take towards improving their online presence. 
Thoroughly recommend it.”
Duncan Croft, Head of Communications & External Relations, ATEED

“Charlene’s DIGIPR course is invaluable for all PR practitioners in the digital age! "
""With the change in our communication landscape, digital is no longer a ‘nice to have’ but a ‘need to have’. Charlene is extremely passionate about helping Communicators adapt to this shift. She is very insightful and not only has expert knowledge of the right tools, but also their strategic application."

Deepti Bhargava, APR, FHEA, Lecturer, AUT School of Communications

“Charlene’s course helps you see the future! "
“"Charlene is extremely knowledgeable and passionate about digital PR. She helped us see the potential and, importantly, provided us with a               huge amount of practical tools and approaches to make the most of digital PR. I recommend her to anyone wanting to move 
forward in their career.”
Alison Sykora, Head of Communications, Auckland University of Technology (AUT)

Get Digital PR accredited!



I absolutely guarantee you will learn new skills and processes throughout this course that will change the way you implement PR strategies. If you don't, I will give your money back! No questions asked!


All orders are through a very secure network. Your credit card information and contact details are stored securely.
Complete the 'early-bird' registration form for this workshop before noon Wednesday 19th August and get a FREE one-hour, 
one-on-one coaching session with Charlene White after the workshop. 

But this offer is only available to people who register before Wednesday 19th August and the clock is ticking...
Yes - I want to become an accredited Digital PR pro!

Enrol me now and get INSTANT access to the
 'DIGITAL PR 101' online course for the special price of just $497 OR 3 payments of $175!

29th/30th OCTOBER

YES! Register me now for the 
Digital PR101 workshop to secure my place!

* Course price is in $NZD and inclusive of all taxes. Course run in New Zealand time.
Digital PR 101
3 payments of $225
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Charlene White
 DigiPR Founder  | Digital PR Coach

About Charlene White
With an extensive background in journalism and Corporate Communications, Charlene has cracked the code on how to develop and leverage an integrated digital PR strategy with new digital tools, data insights and processes to reach key audiences and win in today's complex digital world.

Having worked in high profile comms roles in New Zealand, the UK and Middle East, Charlene started DigiPR in 2019. She has distilled more than 25 years of comms experience into an easy-to-follow digital communications process that captures audiences in both digital 'Browse' and 'Search' mode.

She is a highly sought after PR coach and consultant in Australasia, a trainer for PRIA (Public Relations Institute of Australia) and PRINZ (Public Relations Institute of NZ) and also a guest lecturer and mentor for AUT's (Auckland University of Technology) Communications' faculty.

When she's not showing Corporate and PR agency teams the secret to digital PR success, she's hanging out with her husband of 20 years and two kids, Jake (13) and Mikayla (10) and her adorable West Highland Terrier, Charlie.

Not quite ready to do the course...
but want to know more about Digital PR?

Check out Charlene's latest Digital PR report -
 'The 7 vital Digital PR skills you need in 2020'

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